About Petterson PR
Health & Wellness Communications for People and Pets
Petterson PR LLC brings together deep communications expertise and a passion for health and wellness, people and pets. We provide health & wellness communications consulting across four specialized areas of focus:
- Animal Health & Welfare
- Food & Nutrition
- Healthy Aging
- Oral Health
Petterson PR
- Supports brands, corporations and nonprofits
- Works on annual programs, short-term projects and one-off writing assignments
- Offers services including Reputation & Brand Building, Strategic Connection, and Content Creation
- Combines high-level vision, strategic program development, hands-on execution, and measurable results
- Brings the personalized attention of a boutique firm with the know-how, best practices and processes gained from expertise with iconic brands
- Creates custom teams for client needs by tapping a broad network of designers, photographers, video production teams, research experts and others
- Thrives on developing long-lasting relationships, helping brands tell their story and actively engage with multiple stakeholders across social, owned, earned, and paid channels
Let’s chat about your communications challenges.
Reach out to jenn@pettersonpr.com or text/call +1 312.730.8723
Specialized Focus Areas & Experience
Health & Wellness
We've created meaningful, relevant connections between people and the brands and services they trust. That’s mission critical in the ever-changing world of health and wellness.
- Translated technical science into consumer-friendly news
- Gained added credibility for Curves through independent research and work out demonstrations at physician conferences
- Developed an integrated entertainment sponsorship with “The Biggest Loser" to tout the benefits of Wrigley‘s sugar free chewing gum
Animal Health & Welfare
We've spent more than a decade developing award-winning programs to educate veterinarians and consumers about products and services.
- Launched products like Bayer's Advantage Flea Control
- Advised on scientific communications for Mars Petcare
- Counseled Banfield Pet Hospital on a public education campaign
- Issues and store openings for Petsmart
- Developed partnerships with the American Veterinary Medical Association
- Organized events with Morris the 9-Lives Cat and humane societies
Healthy Aging
Our experience includes communications aimed at educating and engaging older adults, their caregivers and families.
- Helped Y-USA educate adults age 50+ to pursue healthier, longer and more fulfilling lives through preventive behaviors, including vaccinations and screenings
- Manage marketing efforts for a nonprofit aging council to build awareness for critical programs and services for more than 13,000 individuals navigating the aging lifecycle
Food & Nutrition
We understand the complex environment of food and nutrition and have worked across the spectrum introducing new products, managing issues and creating nutrition education campaigns.
- Developed central narrative on health and wellness for leading food manufacturers
- Conducted stakeholder engagement for Equal and Quaker
- Orchestrated multi-city events and mobile marketing tours for Kraft and Wrigley to introduce new products and re-invigorate mature brands
Oral Health
We've partnered with dental professionals around the world and developed new resources to engage with patients.
- Led media relations and organized events to help Wrigley in partnership with the American Dental Association
- Advanced scientific knowledge through the global and U.S. Wrigley Oral Healthcare Program
- Created advisory panels, communications toolkits, videos, infographics, brochures and organized events and media briefings around scientific findings and in support of World Oral Health Day
Nonprofit Health
Our nonprofit experience includes organizing citizenship workshops, grant development, e-newsletters and community materials plus volunteer and board recruitment activity.
- Consulted on digital communications for Peer Health Exchange
- Rebranded Pet Rescue & Resource Center operated by Hinsdale Humane Society
- Wrote central narratives, elevator pitches, Q&As, and op-eds
- Developed strategic alliances with the American Veterinary Medical Association and American Diabetes Association
Our Services
Reputation & Brand Building
Protect, strengthen and promote corporate reputations to help build trust and influence
- Corporate and Nonprofit Communications & Positioning
- Reputation Strategy Development & Counsel
- Communications Audits and Analysis
- Stakeholder Mapping & Influencer Identification
- Internal Communications
- Crisis Preparation & Management
- Spokesperson & Media Training
- Media Relations
Strategic Connections
Align people, causes and organizations for mutual benefit and partnership
- Stakeholder Mapping & Influencer Identification
- Coalition Building
- Key Opinion Leader Outreach
- Brand Ambassador Programs
- Event Management
- Thought Leadership
- Speaking Engagements
- Advisory Boards & Panels
Content Creation
Storytellers who actively engage with multiple stakeholders to share messages across social, owned, earned, and paid channels
- Content & Creative Strategy
- Storytelling & Narrative Creation
- Message & Tone of Voice Development
- Content Amplification
- Executive Speech Writing & Communications
- Annual Reports, Brochures, Media Materials, Digital Toolkits, White Papers, Position Statements & Other Collateral
- Podcast Development
- Donor Communications
- Ghostwriting
Background
Contact jenn@pettersonpr.com or text/call +1 312.730.8723
Jennifer founded Petterson PR LLC in 2018 to bring her passions and deep experience together in a way that combines high-level vision, strategic program development and execution for brands, corporations and nonprofits. Petterson PR provides health and wellness communications consulting for people and pets with specialized experience in animal health & welfare, food & nutrition, healthy aging and oral health.
Jennifer has 25+ years of experience working at the world’s best-known agencies including Edelman and Grey Advertising. A strategic integrated marketing expert, she thrives on developing long-lasting relationships and helping brands tell their story and actively engage with multiple stakeholders across social, owned, earned, and paid channels.
Just prior to starting Petterson PR, she served as an executive vice president, global client leader managing Edelman’s relationship with Mars in 30+ countries. She led teams in corporate reputation, internal communications, public affairs, crisis, brand marketing, digital, social and research for Mars and its business segments: Petcare, Confectionery and Food. Through that work, she increased Edelman revenue by 84%, grew the business from 8 to 30+ countries (across Asia, Europe, U.S. and Latin America) and built a cohesive team with 120+ colleagues across the world.
Jennifer has led high-profile programs for big brands and corporations such as Mars, Curves, Mars Wrigley Confectionery, Brown-Forman Beverages, Kimberly-Clark, Bayer, Kraft and PetSmart. And, she has supported smaller local and regional based nonprofits to help them rebrand, identify new channels of communications, connect with unexpected partners, fundraise and become more targeted and effective at telling their story.
Throughout her career, she's been known as a results-oriented and hands-on practitioner -- creating and directing consumer education campaigns, introducing iconic consumer products, managing citizenship initiatives, organizing national sponsorships and local events, managing social and digital media, and counseling on issues management.
Her success and creativity have won top honors including a PRSA Bronze Anvil and Silver Anvil Awards of Excellence, IABC Golden Worlds, Publicity Club of Chicago’s Elynore D. Meserow Creativity Award and dozens of Golden and Silver Trumpet Awards.
Jennifer is accredited by the Public Relations Society of America (APR from PRSA) and has spent 35 years living and working in the U.S. Born and raised in Canada, she is a journalism graduate from Ryerson University in Toronto, Ontario. She lives in the Chicago area with her husband, two sons and rescue dog.
For more information, see LinkedIn
